her bestie · dashboard (brand)

Overview

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Good afternoon, @herbestie.app , here's how everything's moving today.

▲ 1.8%
Followers
12,412
▲ 14%
Reach · 7d
48.2k
new
Engagement
—
▲ $2.7k
Pipeline
$4,450
Audience growth
Followers, last 8 weeks
Growth is accelerating · the last 2 weeks beat the previous 6. Reels are the driver.
Goal progress
15,000 followers by October
63% to goal
At this pace you hit 15,000 on Oct 3 · 2 days early.
Do this today
Check them off as you go · from your strategy
Film "3 things I stopped buying"
trending audio expires in 2 days
Reply to 12 comments
engagement window open
Sign the Sephora contract
$1,500 deal is waiting on you
Money snapshot
What's coming in and what needs you
Coming in
$2,700
Overdue
$950
Paid this month
$2,900
PR coming
2 packages
Issue invoice · Glossier
Alo Yoga is 12 days late
daisy sets aside ~15% for taxes automatically as deals get paid · so April isn't a surprise.
Your week
What's scheduled · Aug 18-24
Honest reviews reel
Tue · 6:00 PM
Ready
Skincare routine
Wed · 6:00 PM · caption ready
Ready
Glossier deal · post due
Fri · contract signed
Draft
Q&A story
Sat · daisy will remind you
Idea
Top post this week
Your best performer · tap to watch
3 things I stopped buying ↗
Reel · 4 days ago
31.2k reach2.4k saves
This reel reached 3× your average and drove +90 followers on its own. daisy queued a "part 2" idea.
Trending now
Sounds & formats you could still catch
"Underconsumption core"
great fit · rising fast
2 days left
"Chaotic GRWM" format
ok fit · broad reach
5 days left
Your numbers refresh automatically every 24 hours.
Followers
12,412
▲ 214 vs last month
Reach / post
9.6k
▲ 14% vs last month
Engagement
6.1%
▲ 0.4pt vs last month
Saves / post
312
▲ 22% vs last month
Followers over time
Net followers, last 8 weeks
Net followersGained 340Lost 126
Growth is accelerating · the last 2 weeks beat the previous 6. You gained 340 and lost 126; a healthy ratio.
This month
The story in numbers
+340 gained −126 lost +214 net
Best day · Tue Best format · Reels
Most people unfollow within 48h of a photo post · lean into reels.
Reach per post
Last 8 posts, newest → oldest
Post 1 (newest) · 31.2k reach31.2k Post 2 · 22.5k reach22.5k Post 3 · 25.0k reach25.0k Post 4 · 17.0k reach17.0k Post 5 · 14.5k reach14.5k Post 6 · 11.2k reach11.2k Post 7 · 12.9k reach12.9k Post 8 (oldest) · 7.1k reach7.1k
Your top reel reached 3× your average · make more like it.
Content mix
Which formats drive your reach
Reels · 62%Carousels · 26%Photos · 12%
Reels do the heavy lifting. daisy suggests 2 reels/week minimum.
Best times to post
When most of your followers are online · darker means busier
Post around Tue & Thu evenings · that's when your people show up. daisy schedules there for you.
Engagement breakdown
What people do with your posts
Likes2.1k
Saves312
Comments148
Shares203
Saves & shares are high · that's what pushes you to non-followers. Keep making "save this" content.
Who follows you
Your audience, at a glance
Age
18-24
44%
25-34
38%
35-44
13%
Gender
78%
Women · 78%Men · 20%Other · 2%
Top cities
1São Paulo34%
2Rio19%
3Lisboa9%
Mostly women 18-34 in Brazil · brands in beauty & lifestyle pay well to reach exactly this.
The read
daisy's honest take on your numbers this week

Real talk: your reach jumped 14% and it's almost all from reels that get saved. Photos are quietly dragging your average down. Swap one photo for a reel each week and daisy expects you to hit 15k a few days early.

Working
Keep doing these
Honest-review reels
3× reach
"Save this" hooks
+22% saves
Flopping
Ease off these
Static photos
below avg
Posting after 9pm
low reach

A number only means something next to others like you · and next to where you were. Here's your real picture.

Your profile
Detected from your own posts
Niche
honest reviews
Size
Micro (10k-50k)
Your topics
skincare · dupes · routines
Content mix
Reels62%
Carousels26%
Photos12%
You vs your past self
Growth this month vs the month before
+214
new followers in the last 30 days
Your growth is speeding up vs last month · keep doing what you're doing.
Similar creators
Creators in your niche & size, to compare against
Coming soon · daisy will find 3-4 public creators like you (same niche & size) and put you side by side, once we finish the discovery setup.
Your 30-day plan
Can you hit 15,000?
63% there

Yes · post 4×/week with 2 reels. daisy re-plans this weekly as data comes in.

Do this week
The moves that get you there
01
Post 4×/week · 2 reels, 1 carousel, 1 photo
on track
02
Lean into "honest reviews"
doing it
03
Go live once · your audience is asking
not yet
Your roadmap to 15k
Milestones daisy set for you
✓
13,000 · hit Aug 12 ✓
Nailed it 4 days early with the dupes reel.
2
13,500 · you are here
Keep 2 reels/week. daisy expects this by Aug 26.
3
14,200 · mid September
Add the live Q&A to unlock a new audience.
🎯
15,000 · Oct 3
Goal. 2 days ahead of your original plan.
What's working ✅
Do more of this
Honest reviewsReels at 6pm"Save this" hooksDupes tests
Your honest-review reels drive 3× reach and your best save rate.
🔮 What I can't tell you yet
daisy is still gathering data
💤 Sponsorship pricing
need 2 more deals
💤 Best Reel length
1 more week
Check back · these unlock as your data grows.
Performance index
Your content themes, ranked by how they actually perform
Honest reviews92
Dupes tests88
Routines74
Hauls61
Desk / lifestyle40
Honest reviews and dupes carry your account. Lifestyle pulls the average down.
Why I won't call a winner
daisy being honest

One theme looks like the clear winner · but you've only posted dupes 3 times. That's not enough to rule out luck. daisy waits for more data before crowning a winner, so you don't bet everything on a fluke and burn out one format.

Avg reach / post
9.6k
▲ 14%
Best format
Reels
3× your average
Posts this month
14
on plan
Your posts
See what actually works · sort by any column
PostTypeDateReachEng.SavesLink
3 things I stopped buyingReelAug 1731.2k8.4%2,410View ↗top 1%
Get unready with meReelAug 1018.1k7.2%980View ↗above avg
5-step night routineCarouselAug 1312.8k6.9%640View ↗above avg
My honest Sephora haulReelAug 39.7k5.8%301View ↗avg
Desk setup tourPhotoAug 64.1k3.1%88View ↗below avg
Reels take your top 3 spots. Photos consistently underperform · daisy suggests dropping to 1 photo/week.
September 2026
Show on cards
daisy planned 0 posts this month from your strategy you added (0)
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2 Honest reviews
3
4 Glossier
5 Q&A
6
7
8 Film reel
9 Night routine
10
11 Dupes pt.2
12 BTS
13
14
15 In my cart
16
17
18 GRWM x brand
19 Poll
20
21
22
23 Sephora
24
25 5 tips
26
27
28
29 Recap
30
This week's mix
What you've got scheduled this week
Ready to publish
Your upcoming posts · tap to review
daisy fills your calendar from your strategy automatically (the posts) · but add your own too: a paid-partnership post, a story you owe, a reminder. Search, filter, and personalize with your own colors & categories.
Write it for me
Tell me the idea, or paste a brand brief · I'll write it in your voice.
HonestFunnySeriousCuteBold
NoneMediumLots
daisy writes in your voice · natural and current, never robotic. Pick from a few options and tweak.
Your caption
Ready to copy · tap to edit
Tap "Write my caption" and your caption shows up here, in your voice.
More caption options
Tap one to use it
Hashtags
3-5 that fit your niche · tap Copy to grab them

Ideas made for you

From your strategy, your wins & today's trends

Trends · real & current

Pulled from trusted reports, scored for your niche · tap to see real posts
Pipeline value
$0
They reached out
0
Awaiting your reply
0
Won this month
$0
Pipeline
Every deal, first hello → paid · tap a card to open it · scroll →
Needs action
Move these forward today
Dream brands
Brands you want to work with · reach out when you're ready
On the way
0
shipping now
Delivered
0
this month
Posts you owe
0
gifting with strings
Waiting on
0
requested
Ships to: add the address you send to brands
Free stuff on its way
Who's sending what, when it lands, and if you've filmed it
Brand / agencyWhatStatusArrivesVideo?
Glossier lands Aug 22 and you owe a post · daisy already slotted it for Aug 24.
Coming in · promised, not yet paid
$0
To invoice
0
Overdue
$0
Paid
$0
Deals tracked
0
In vs out
Last 6 months · month by month
InOut
What's coming in
Contract & invoice status per deal
BrandAmountWhenContractInvoice
Money going out
Your expenses · tap to edit
Where it goes
Your spending by category, biggest first
Set aside for taxes
So tax season isn't a surprise
15%
$0
set aside so far
Save %
daisy tucks aside 15% of every paid deal so you're ready.
Is this partnership worth it?
Tell daisy what the brand wants and what they're offering · she tells you if it's fair

What\'s new in social · everything moving across the platforms, updated through the day.

Your socials
Connect an account and every number on her bestie becomes yours. Read-only, always.
Instagram
the only connection we need, and it is read-only.
Connected · @herbestie.app
Your plan preview
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Monthly
$13 / month, cancel anytime
Billing actions turn on once Stripe is connected.
Preferences
These quietly drive your greeting, posting times and calendar
Drives your greeting and every posting-time call. Wrong timezone quietly shifts all of it.
How long before a brand deadline you need to film. Sets your days on the calendar.
Language
More languages are on the way
EnglishEspañol · soonPortuguês · soon
Have an idea?
Tell us what to build, it goes straight to the team
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need help? send an email to support@herbestieapp.com or fill the form →

Your profile · this is how daisy knows you.

Your details
Your name, contact and photo
A
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daisy
your prettiest little strategist
Hey bestie! You're 63% to 15k and on track for Oct 3 Your one job today is the "3 things I stopped buying" reel · audio expires in 2 days.
what should I charge Glossier?
For 1 reel + 3 stories at your reach, fair is $800-1,100. They offered $1,200 · take it. Want me to draft the reply?