the people behind her bestie

her bestie was built by creators who were drowning in it too.

our strategy lived in one app. brand deals were buried in the inbox. PRs were in the notes app. and our numbers? honestly nowhere we could actually read them. everything, everywhere, all the time.

we didn't want another dashboard. we wanted one place — a friend for the content and the journey, but also somewhere to see the partnerships, the contracts, the PRs, the strategy, the money. all of it.

we couldn't find her, so we built her and named her daisy.